Paid Media & Display Ops Team Manager

Job details

General information

Reference

001753  

Publication start date

11/11/2024

Post Description

Paid Media & Display Ops Team Manager

Closing date

22/11/2024

Vacancy location

Location

South West, Gloucestershire, Rosehill - Hybrid

Vacancy details

Job Profile

Communications and Marketing - Digital Marketing

Title

Paid Media & Display Ops Team Manager

Contract Type

Full Time

About us

About UCAS

UCAS is at the heart of connecting people to higher education.

 

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

 

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit description

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions: 


•  UCAS Media education and industry Sales  
•  Education and Industry Marketing 
•  Digital Marketing Operations 
•  Events 
•  Partnerships 
•  Apprenticeships 
•  Public Affairs, Press and Communications 
•  Insights

 

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars,

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.  

About the role

Contractual Hours

35.00

About the role

Developing Paid Media and Display is a major element of the UCAS digital media offering, with the progression of paid
media platforms and onsite display being key to advancing the package of media channels UCAS can offer clients. The
Paid Media & Display Operations Team Manager will be responsible for leading a team of Digital Campaign Executives in delivering Paid Media and Display campaigns for clients. They will drive innovation and excellence in our approach to using Paid Media and Display technology.

 

Key accountabilities:


Leadership and Strategy

  • Lead and inspire a team of Digital Campaign Executives, overseeing capacity planning, optimising campaigns and identifying team workflow improvements.
  • Collaborate with the Digital Marketing Lead and Senior Digital Executivesto enhance the Paid Media and Display offering, focusing on improving existing product offerings, as well as creating proposals for new product offerings, keeping up to date with the latest technology and changes within the platforms and wider market.
  • Provide guidance and instill best practices, developing an efficient and effective operational team.
  • Working with the platforms and partners to understand the latest opportunities and how they can be tailored for best use by UCAS.

 

For full job description, please see role profile attached.

Skills, qualifications, and experience

  • Previous experience managing campaigns in Paid Media and Display platforms (Snap, Meta, TikTok, GAM) is essential.
  • Strong data analysis, presentation, documentation, and organizational skills, with the ability to apply this
    to product proposals and reviews.
  • Confident in leading and delivering training sessions to improve knowledge across the business.
  • Excellent communication skills, verbal and written, with the ability to communicate effectively at all levels.
  • Ability to work collaboratively in a cross-functional environment with multiple stakeholders.
  • Experience with reporting tools to provide feedback and visualize best-performing content and templates.
  • Customer-centric approach, ensuring a focus on delivering an appropriate customer experience.
  • Personable with the ability to inspire and guide a team.

Package

Salary - up to £35,000

 

  • 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)
  • Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
  • A generous pension scheme
  • Hundreds of high street discounts and offers with Perkbox
  • Internal training and development
  • Subsidised gym and café
  • Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme
  • Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion

 

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk and one of us will be in touch.

Working Arrangements

Is fully remote working an option?

No

Attachments

Attachment

Paid Media & Display Operations Manager role profile - Nov 2024 (2).pdf (549 Kb) Download attachment