UCAS is at the heart of connecting people to higher education.
UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.
We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.
The Sales and Marketing business unit takes responsibility for successfully and sustainably launching and growing products and services that respond to UCAS’ customer needs.
Through UCAS Media (UCAS’s commercial subsidiary), we connect clients to our engaged audiences and offer data-led consultancy and insight services to the HE sector and associated markets.
UCAS Media provides consultancy, insight, and marketing solutions for higher education providers wanting to improve their position in the market, and for commercial brands wanting to reach students. With our highly engaged audience, we’re in the perfect position to support our customers with what they need to identify, engage, and convert. All our profits are gift-aided back to UCAS, the charity.
Through our marketing functions we manage and provide content across all of UCAS channels including ucas.com, our social channels, emails, and our network of face-to-face events.
To support the Media & Delivery team with the day-to-day delivery of UCAS Paid Media strategy across social and other channels. Assisting and supporting the team in achieving growth and a best practice approach. Delivering and monitoring performance of campaigns and making optimization recommendations and owning key client delivery within the business. Own the Paid Media channels and liaise with stakeholders. You will be passionate and understanding of the digital marketing landscape.
Key accountabilities:
- Assist MP&D Ad Ops Team Manager in growing the Digital Media strategy.
- Be the champion for diversifying and maturing the Paid Media channels.
- Work with the team to share knowledge and upskill colleagues.
- Undertake account health check duties to have oversight of performance across the campaigns.
- Work with the marketing team to optimise revenue and enhance performance.
- Manage the day-to-day processes in a smart and effective manner.
- Drive performance of campaigns by making detailed recommendations on optimisations.
- Be a key contact for stakeholders in the business who are looking for Paid Media and campaign advice.
- A keen eye for detail and ideas on how to improve performance.
- Harness existing reporting to analyse campaign results and provide actionable insight.
- Manage a broad range of high-volume campaigns from build to launch and optimisation.
For full job description, please see role profile attached.
Salary - up to £28,000
- 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)
- Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy
- A generous pension scheme
- Hundreds of high street discounts and offers with Perkbox
- Internal training and development
- Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme
- Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion
Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you think you have what it takes, but don't necessarily meet every single point on the job description, please still apply.
If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via careers@ucas.ac.uk and one of us will be in touch.
Attachments
Attachment
Senior Digital Marketing Executive (Paid Media) role profile - April 2024.pdf (262 Kb)
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